This book is about technological change within human communication and the media. However, it is not technical but an overview and evaluation of new communication technologies. Roger Fidler demystifies emerging media technologies and provides a structure for understanding their potential influences on the popular forms of mainstream media such as newspapers, magazines, televisi...(展开全部)

Media critics remain captivated by the modernist myth of the new: they assume that digital technologies such as the World Wide Web, virtual reality, and computer graphics must divorce themselves from earlier media for a new set of aesthetic and cultural principles. In this richly illustrated study, Jay David Bolter and Richard Grusin offer a theory of mediation for our digital ...(展开全部)

Media critics remain captivated by the modernist myth of the new: they assume that digital technologies such as the World Wide Web, virtual reality, and computer graphics must divorce themselves from earlier media for a new set of aesthetic and cultural principles. In this richly illustrated study, Jay David Bolter and Richard Grusin offer a theory of mediation for our digital ...(展开全部)

'Understanding New Media' is a necessary and up to date upgrade of Marshall McLuhan's theories in the context of a new digital media ecology. Bob Logan is one of the best interpreters of McLuhan's 360 vision of media, technology and culture, and he has enriched this wide- angle perspective by including categories from biology, complexity and evolution fields. In a historical mo...(展开全部)

When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet Mc...(展开全部)

When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet Mc...(展开全部)

Discusses how "new new media" are transforming our culture Facebook, Twitter, YouTube, Wikipedia, Foursquare, blogging ...these and other "new new media" are used by hundreds of millions worldwide and are transforming just about every aspect of our culture from the way we elect presidents to how we watch television. New New Media details the benefits, opportunities, and danger...(展开全部)

YouTube, blogging, Wikipedia, Twitter, Facebook, Second Life and other "new new media" are transforming just about every aspect of our culture from the way we elect Presidents to how we watch television. New New Media details the benefits, opportunities, and dangers of these transformations. MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平...(展开全部)

YouTube, blogging, Wikipedia, Twitter, Facebook, Second Life and other “new new media” are transforming just about every aspect of our culture from the way we elect Presidents to how we watch television. New New Media details the benefits, opportunities, and dangers of these transformations.